Pakistan Drift Series
About
Pakistan Drift Series is the country’s leading competitive drifting championship and a premium motorsport ecosystem. It brings together top drivers, powerful machines, and raw adrenaline to build Pakistan’s drift culture and inspire the next generation of racers.
The Problem
The brand mark lacks proportional balance and consistent letter spacing. The orange wheel serves no purpose and adds unnecessary clutter. The design relies solely on poorly crafted initials without meaningful concept. When scaled down, it becomes illegible. Additionally, the text lacks harmony Pakistan is too small compared to Drift and Series, and the initials D and S are not readable.
The Solution:
To solve these issues, I redesigned the logo with a balanced layout, improved spacing, and legible initials. I removed the unnecessary elements and built the mark around a clear concept, ensuring it’s meaningful and scalable. The typography is now harmonious, with all elements working together for a clean, professional look.
